Eterno: Pioneering Korea's Premier Residential Brand

Golden Ratio Meets Modern Living in Sunghoon Kim's Eterno

At the core of Eterno's identity lies the timeless allure of the Greek Parthenon, seamlessly integrated with the mathematical beauty of the Golden Ratio. Sunghoon Kim's approach to the Eterno brand design is a deliberate nod to these classical elements, ensuring that every aspect of the brand resonates with the concept of light and proportionality. The logotype itself is a manifestation of this philosophy, with the letter 'E' ingeniously constructed using the Golden Ratio's precise 1:1.618 proportions.

Eterno's distinction in the realm of high-end residential culture is not just in its aesthetic appeal but also in its strategic foundation. The brand's philosophy is firmly rooted in the architectural masterpieces of Rafael Moneo, whose influence is palpable in the upscale Cheongdam district's residential spaces. This strategic direction has set the stage for Eterno to become a leading name in Asia's residential culture, with a brand environment that is as cohesive as it is captivating.

The meticulous design process behind Eterno's brand identity extends to its realization technology. Adherence to the Golden Ratio is not merely symbolic but a functional aspect of the design methodology. From the logotype to the broader visual identity, every design output is a calculated reflection of this guiding principle, ensuring a consistent and harmonious brand experience.

Technical specifications for Eterno's brand elements, such as the logotype, adhere to strict guidelines to maintain the integrity of the design. The use of default typefaces and a comprehensive manual ensures that sub-brands within the Eterno portfolio maintain a unified visual language, further solidifying the brand's presence in the market.

Eterno's interaction with its audience goes beyond visual appeal, aiming to redefine residential culture in Korea. The brand's systematic organization of values and experiences seeks to establish a unique lifestyle synonymous with luxury and permanence. With projects like Eterno Cheongdam and Eterno Apgujeong, the brand is poised to create spaces where every moment is an embodiment of exclusivity and elegance.

The journey of Eterno's brand design, from its inception in July 2023 to its ongoing evolution, is a narrative of overcoming creative and technical challenges. The primary objective was to encapsulate the essence of Eterno's brand concept, translating it into a tangible identity that resonates with its audience. Through a unified branding strategy, Sunghoon Kim has crafted an environment that is not only visually stunning but also rich in meaning and experience.

As a recipient of the Iron A' Design Award in 2024, Eterno's brand design has been recognized for its innovative approach to integrating classical inspiration with modern living. This accolade is a testament to the brand's commitment to excellence and its potential to shape the future of residential culture in Korea and beyond.